Monday, August 6

DWR Gets New Life.

Somebody got a new photo stylist! Have you seen the latest catalog from Design Within Reach? Well, they've vamped it up quite a bit from their usual clean, minimalist, stark and almost documentary-style aesthetic.



I knew they were looking to bring new life to the catalog, as a friend was applying for an art directing position there, but I never dreamed they'd give it this much life. Paint by numbers and DWR? Who knew? There are actual accessories and lighting in these photographs. Books and art! I think the new look is really great, and helps us better visualize how these sophisticated, updated, modern classics fit into our homes and everyday lifestyles.


7 comments:

jeni fujita said...

love your blog!! please visit mine:) we have a similar love i think. I'll be checking in often.
thanks,
jeni

Amanda Conley said...

Thanks for sharing! I'll have to get the new catalogue!

Boudoir Betty said...

It kind of reminds me of anthropologie's styling.

Alexandra said...

Great to see how these familiar pieces come to life in new settings! Looks really cool and smart!

Abbey H said...

Ooooo...I LOVE this. I was just looking at an old DWR catalog and was thinking about how cold everything looked out of context. I'm so excited to see the new catalog!

katiedid said...

I KNOW! Much more appealing I think. Makes you imagine the possibilities.

deidre joyner said...

I thought the catalog looked better than usual. I especially like how the catalog is using warmer colors to compliment the edgy furniture.

Deidre of
TheOaklandBerkeleyJournal.blogspot.com