A-B-C's of Accessorizing.

Joan O'Connor has an infinite passion for all things alphabetical, and her wonderful San Francisco shop, Timeless Treasures is stocked to the rafters with a plethora of beautiful, old vintage letters, as well as great cards, jewelry, travel souvenirs and wonderful cards and stationery. It's pretty much the perfect stop for unique gift giving and accessorizing.

Joan's collection of letters has also caught the attention of prop stylists and on-line shoppers from all over the world. Prop stylists are using Timeless Treasures' old letters in catalog shoots and store vignettes; when I dropped by the prop stylist for Pottery Barn was gathering letters for a recent photo shoot. And customers are calling from around the globe to enlist Joan's alphabet expertise.

Joan first started collecting letters when she read in the SF Chronicle that the old Regency Movie Theater was about to close. She bought the marquee letters, and displayed them in an old wooden shoemaker's rack of red plastic alphabet letters in front of the shop, and found that people just loved them. From there, back around 2000, Joan started going to salvage yards, flea markets, auctions and sign companies looking for letters that were destined for the dumpster. Even now she loves to track down the owner of any building when she sees old letters still hanging on a storefront, that looks as if it may be closed.



And, now Timeless Treasures seems to be finding new fans among people who want to incorporate repurposed, refound accessories into their homes, as well as people who love to know there's a great story behind something they acquire for their collections. Drop in, or contact Joan via her website and she'll help you find just exactly the words rolling that have been around on the tip of your tongue.





Timeless Treasures
2176 Sutter Street
San Francisco 94115
415.775.8366
Hours: Monday - Saturday 11am - 6pm